OUR STORY

From our humble beginnings as a small, family-owned company in South Africa, Baby Sense has grown into a globally acclaimed and recognised brand.

Our story began with the bestselling baby care book “Baby Sense,” which inspired our Sense-series baby care books and products.

Today, we offer a wide range of locally produced, hand-made baby products and expert-written articles to assist parents in their parenthood journey.

‘Everything we do is inspired by wonderful moms, and has been perfected over many years.’

SINCE 2010

Drawing on the experience of leading parenting experts, our ever-growing product range has become synonymous with superior quality.

It starts with a strong foundation of expert knowledge and results in beautiful, practical and well researched products that moms across the world have come to rely on.

We empower parents around the world to experience the most precious and fascinating journey from womb to world and beyond; confidently and beautifully.

Drawing on the experience of leading parenting experts, our ever-growing product range has become synonymous with superior quality.

It starts with a strong foundation of expert knowledge and results in beautiful, practical and well researched products that moms across the world have come to rely on.

We empower parents around the world to experience the most precious and fascinating journey from womb to world and beyond; confidently and beautifully.